I was called in to help out Stonyfield when they were short staffed and needed vehicle graphics created for their new GMC Hybrid trucks. As a Marketing Mercenary that is my forte… jump in, respect the brand, and get the mission done.
Over the course of a long weekend I dove in and did some intense Photoshop work, silhouetting various cows and creating Illustrator files of all the different layout views for the full resolution mechanicals for these massive vehicle graphics. This required an additional two external drive for scratch disk processing. It was a lesson in patience, and I delivered the files by that following Monday in order to get the graphics printed and installed for the following weekend. Success!
HighLine Mechanical — Heating & Air Conditioning Logo Development & Vehicle Graphics
Highline Mechanical came to the studio looking for vehicle graphics to adorn their new fleet of work vehicles. During our conversation I discovered they were seeking to expand their reach in the “commercial” HVAC market. I realized now is the time for HLM to establish a solid brand foundation. It is like putting on a suit to go to a meeting, you must put your best foot forward. I convinced them to throw out the type only naming convention and really show southern NH how they see themselves! The new logo conveys trust, commitment, creativity and professionalism. We rolled out the new logo to all their business systems. I’m sure you will notice their gorgeous trucks out and about town!